Luma Dream Machine

Our verdict

One of the better-documented credit systems in video: Luma publishes what each model costs per second, so you can work out what a plan buys before paying. Do that arithmetic, because the headline allowance means little alone - 10,000 credits at 20 credits a second is roughly eight minutes of 720p video. One blemish worth noting: the page advertises "Save up to 20% with yearly" while every tier on it actually works out at about 17 percent.

Key features

  • Several video models in one subscription, Luma's own alongside third-party models
  • Text-to-video and image-to-video generation
  • Credit cost published per model, per resolution and per second
  • Luma Agents, with larger allowances on the upper tiers
  • Guest collaborators with edit access from Plus upwards
  • Team plan adds shared credits, projects, usage analytics and single sign-on

Strengths

  • Publishes the credit cost of each model per second, which makes the arithmetic possible before you subscribe
  • Several models under one subscription rather than a separate bill for each
  • Commercial use is listed explicitly as an included feature on Plus
  • The Team plan covers the governance basics: shared credits, projects, analytics and SSO
  • Annual pricing is shown as a real per-month figure rather than only as a yearly total

Limitations

  • The claim "Save up to 20% with yearly" does not match the page's own figures, which work out at about 17 percent on every tier
  • A credit has no stated cash value, so cost per clip takes arithmetic across two separate tables
  • Credit cost varies by model, resolution and whether audio is included, so a plan's real capacity depends entirely on which model you use
  • The pricing page documents no free tier
  • Team and Enterprise are "Contact us", with no published figures at all

Who should skip Luma Dream Machine

Anyone needing a predictable per-clip cost without doing the arithmetic themselves, since credit rates differ by model, resolution and duration. Also anyone wanting a documented free tier to test on first.

Pricing details

Checked on the official pricing page on . Prices change often, so confirm before you buy.

Worth knowing

Plus is $30 a month, or $25 a month billed yearly at $300. Pro is $90 monthly, or $75 billed yearly at $900. Ultra is $300 monthly, or $250 billed yearly at $3,000. Team and Enterprise are both "Contact us". The page claims "Save up to 20% with yearly", but its own published figures work out at about 17 percent on every tier: $300 against twelve payments of $30 saves $60, which is 16.7 percent. Checked 23 October 2026.

Commercial use

Allowed with conditions. Luma's pricing page lists "Commercial use" as an included feature of the Plus plan. Pro and Ultra are described as "Everything in Plus" with more usage, and Team and Enterprise as building on the regular plans, so commercial use reads as carrying upward, though the page does not restate it tier by tier. What the page does not do is state any commercial-use position for usage outside a paid plan, and it documents no free tier at all. This entry reflects the published plan features rather than the full terms of service, which we have not read for this check, so treat it as the plan position rather than a complete account of the contract. Checked 23 October 2026.

Notable integrations

  • Web application
  • Third-party models available inside the platform alongside Luma's own
  • Projects and usage analytics (Team plan)
  • Single sign-on (Team plan)

Alternatives to Luma Dream Machine

  • Runway

    Runway is a browser-based AI video creation suite for generating, transforming and editing short-form visual content from text, images and video.

  • Synthesia

    Synthesia is an AI video platform for producing avatar-led videos with voiceovers, multilingual narration and repeatable brand styling.

  • HeyGen

    An AI video platform built around presenter avatars and video translation, priced in credits that different features consume at very different rates.

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